Top Attributes of a Successful Beef Brand

A desire to purchase wholesale beef can leave you scrambling to find the ideal brand. With so many choices out there, it can be difficult to know when you have found the right one. Here are a few things to look for that will let you know you have stumbled upon a successful beef brand.

Quality is #1

The most important consideration when choosing a beef brand is quality. Performing a taste test will give you an idea as to the quality of certain products. However, you should also find answers to the following questions:

Look for Selection

The ideal scenario involves purchasing all your beef from the same supplier. As such, the number of choices a brand offers is also important. When browsing their selection, you should also determine whether or not a particular brand offers beef that is:


A brand’s reputation will speak for itself. Find out about a brand’s reputation by talking with current customers to find out what their experiences are. Look for online reviews to see how others view them. Read through the brand’s website as well as any promotional literature to get a good feel for how it operates.

Check your local Better Business Bureau to find out if there have been any recent complaints. If there have been complaints, dig a little deeper to discover whether or not those issues were resolved in a timely manner.

Price and Payment Terms

When it comes to beef, you get what you pay for. Even so, a quality brand of beef should not cost you an arm and a leg. Compare prices among similar quality brands to determine if they are in range. If so, your next step is to determine if there are other factors that might affect the quoted price such as minimum order requirements and additional shipping costs. Even the cost of any possible returns should be noted as well.

It’s equally important to know what payment terms are. For example, will you be billed weekly or monthly? How long will it take for credits to appear on an invoice? Answering these questions will help you determine if you are getting the best deal possible for your money.

A successful beef brand will have an established history of providing high quality products and excellent customer service. It should also keep up with the latest food trends without sacrificing time-honored favorites. Searching for the perfect beef brand requires effort. Even so, when you have found the right one you will know it and so will your customers.